Business letter 2 Essay Example | Topics and Well Written Essays - 250 words

Business letter 2 - Essay Example A little reflection will show that there are a couple of reasons for this. One is that Emergent Technologies has developed a unique procedure for the mass storage of information via its SuperDiscâ„ ¢. As you know the patent and copyright for this invention has been lying with the US Patent Office for some time now, and it is only a matter of weeks before the patent will be registered in the name of your company. This alone is sufficient to increase the value of net assets by $500,000. Another thing to be considered is your excellent business reputation over ten years of business. Your company and its products are well-known and have considerable goodwill among the business community. According to Meigs and Meigs (1993: p 474), goodwill can result because of owner or product reputation, leading to extra sales and business contacts in the marketplace. In the event of a sellout, the new buyer will gain from this goodwill that you had earned and accordingly, you can arrange for an eva luation of goodwill and even record it on the books before making the sale. A conservative estimate by us looking at industry standards puts the value of Goodwill at $500,000 for your business at this point.